Training

Good SEO Courses: Why, How, Where, When and Which?

Leadership Training Programs For Managers

If you're part of training team in an organization, you may have a range of courses you offer as part of an internal program. How much response do you get when you let people know about your courses? Could it be better?

It's a crucial question right now because training budgets are under scrutiny and organizations will be looking at their programs and asking whether all these courses are necessary. If the take - up isn't very good, there's a chance some courses may be cut ( also some training jobs! )

I often hear people say something like, " We'll let everyone know the course is running and see what response we get. "

This can mean different things. It could mean:

  • the course is listed in some internal training directory
  • the directory is sent out to people, maybe with a training calendar showing all the available courses and some dates
  • the program is on the HR or Training page of a website for people to find if they happen to look
  • a separate flyer for the course is sent out by hard copy or email
  • the information may be sent to everyone or just to certain people who will choose who to send on the course

Often, however the course is listed, there's precious little information given about it other than the title and a few lines describing the content. This is is nowhere near enough to get people's interest. As an independent trainer, I know I have to market my services to get people to buy them. But a lot of people in internal teams don't do enough to promote their courses. They don't always see the need. They just think they need to list the course with a few details and, if people are interested, they'll come.

It doesn't work like that, people still need persuading to give up their time and go on a course. So how do you promote a course successfully? Here's a very quick guide to marketing.

One - focus on the problems people are facing, the difficulties they have which the course is meant to help them with. In other words, what's the need that's given rise to the course?

Two - use these problems as your main " hook " to get people's attention. The description of the course should set out these problems so that people can identify with them.

Three - tell people how the course will solve these problems. What benefits will they get from attending, what will they learn, how will that help them?

Four - give the course an interesting name that reflects the benefit or the solution they're looking for.

Here's a brief example.

BEFORE.

A typical listing for a course might be like this:

Title: Time Management.

This is a 1 day course for all managers and will cover topics such as Delegation, Organising your work area, Making To Do lists, Handling emails."

AFTER.

Title: How To Get More Done In Your Day.

How often do you get to the end of a day and wonder where the time went? Do you find yourself constantly juggling several tasks at once and never actually finishing any of them? How many times do you set out in the morning with the best intentions but find that interruptions and distractions have thrown you off track before you even get to lunchtime?

Well, this workshop is just for you. It will help you to plan your day, deal with distractions and actually get things done. You'll learn how to:

  • write and use a To Do list the right way (most of them are useless and you'll find out why)
  • prioritize your work so that you can focus on the most important task
  • deal with interruptions and distractions without losing valuable time and wrecking your plan for the day

You get the idea.

It's not a question of using " hype " or over - promising, it's just a question of helping people see exactly what they'll get from attending. And that's what they need to persuade them to give up valuable time and go to a training course.

The other point is that people don't make a decision the first time they see something, they may need to be reminded several times before they respond.

So, if you really want to see the numbers go up on your courses, give some thought to the way you market them.

Leadership Training Activities

As esthetician's job projects different aspects related to expanding arena of cosmetology. The job profile is an inclusive one. The schools, which train the budding estheticians, have a number of professionals skilled at providing service related to personalized care for skin appearance.

Basic Job

The most important and basic work provided by any esthetician is to cleanse skin from deep within and then gently message skin with facial care products. In addition, the professionals in this field earn expertise in a wider range of skin treatments. In a word, they pick up knowledge and undergo hands-on training to perform complete skin treatment customized to clients' personal requirements.

Esthetic schools are where you can learn everything required to be a skilled professional in this field. An expert and renowned esthetician does more than what meets our eyes. It is the age of personalized care and treatment. Therefore, the job also involves thorough discussion over what the clients want and/or their personal style, how to cover up body defects, fashion statement (both personal and in-trend) etc. All these sound very exciting. The job is indeed, a rewarding one.

Schools for Aspiring Estheticians

If you aspire to be a famous esthetician, you should think about joining one of good esthetician schools for professional training. These schools introduce you to different aspects of an esthetic's job. Everyone wishes to get healthy and radiant skin. Gorgeous hair and glamorous skin add to anyone's beauty. As a professional, you should take the responsibility of encouraging people to get healthy, nourished and vibrant skin.

Some schools also teach the students how to perform non-medical treatments on skin in order to magically change the appearance and personality of the clients. These schools also help the students to make an improvement on their communication skill. The course curriculum is designed in such a way that the students can improve themselves on both personal and professional level.

Opportunities Unlimited

Opportunities are galore for a trained and experienced esthetician. The profession is related to dermatology by nature as you have to understand the skin type of your clients and provide personalized treatment to them. Once you undergo comprehensive training, you will be entitled to job interviews in different sectors including cruise lines, spas, medical offices, health clubs, resorts etc. Literally speaking, the options open to a qualified esthetician are unlimited.

These days, spas have become a part and parcel of resorts. Spas are also becoming a common find in boutique hotels and even malls as well as fitness centres. All these point out to a reality than demand for estheticians is now spiking up. The talented and trained professionals also have opportunities to work in other organizations like salons and skin care clinics. Some professionals also run their own clinics. As an expert esthetician, you also have an option to become personal skin consultant of silver screen stars, supermodels or celebrities.

Conclusion

If you seriously want to be an esthetic and join a school for that purpose, the first advice is to check out what they will offer. Instead of relying only on their official website, you should talk face to face with the authority in order to get all required details.

Management Skills Training

Training

How Long Will it Take to Get My Pharmacy Tech Certification?

Business Management Training

Situated approximately 20 miles north of Dallas on U.S. 75, Plano, which lies for the most part in Collin County, has more than 274,000 residents. A suburb of Dallas, the city has garnered numerous community accolades in recent years and is considered a prime location for singles or families relocating to the Dallas-Fort Worth Metroplex.

In 2006 CNN's Money Magazine named Plano the 11th best place to live in the United States after citing it in 2005 as the best place to live in the Western U.S. In 2008, Forbes selected the city, along with Highland Park and University Park as the "Top Suburbs to Live Well" in the DFW.

Exceptional Ease of Access to the Greater Metroplex

Because Plano is a member of the Dallas Area Rapid Transit (DART) system, commuting into the city is made much easier. The DART system operates light rail, commuter rail, and buses and maintains high-occupancy vehicle lanes in Dallas and 12 of its suburbs. With 45 miles of track, DART is the largest light rail operator in Texas, and has an average daily ridership of 57,000.

Plano is also served by major roadways: U.S. Highway 75 to the east, the Dallas North Tollway to the west, the President George Bush Turnpike to the south, and SH 121 (a toll road) to the north. Preston Road (State Highway 289) also routes through Plano.

Stable Local Economy with Strong Corporate Presence

Many business have located their corporate headquarters in the city including HP Enterprise Services, Frito-Lay, Dr. Pepper, JCPenney, Cinemark Theatres, Ericsson Inc., Siemens PLM Software, and Rent-A-Center. An estimated 80% of the visitors to Plano are there for business purposes and the city owns and operates a medium-sized convention center.

Thanks to a targeted effort on the part of the city, a significant amount of retail presence has been cultivated in the downtown area, anchored by the Shops at Legacy in Legacy Town Center. The multi-use development includes shops, restaurants, apartments, a full-service hotel, and entertainment venues all in a community setting.

Superior Schools and Access to Higher Education

The Plano Independent School district includes 70 campuses with an enrollment of 55,193 making the locale especially attractive for families. The Collin County Community College district has two campuses and there are 16 private schools available locally. Southern Methodist University maintains a campus in Plano with academic programs in business, engineering, education, and computer training (as well as a slate of continuing education courses.)

In the broader Metroplex region, graduating seniors can choose to attend Texas Christian University in Fort Worth, the University of North Texas, the University of Texas at Arlington, the University of Dallas in Irving, and a host of smaller and specialized institutions.

Climate Conducive to Outdoor Activity Most of the Year
North Texas has a humid, subtropical climate, characterized by warm spring and fall seasons with temperature extremes in July and August and again in January and February. A series of days of 100 degrees and more is common in August, with at least one ice storm visiting the area in late January or early February. The wettest month of the year is May.

Plano has four full-time recreation centers: Carpenter, Liberty, Oak Point, and Tom Muehlenbeck. All offer weight rooms, walking tracks, and gymnasiums, as well as class and meeting rooms. The city sponsors adult sports leagues for flag football, softball, and baseball. Year round swimming is available at Oak Point, Tom Muehlenbeck, the Plano Aquatic Center, and Rowlinson Natatorium.

The Plano Parks Foundation hosts events like its annual Arbor Day run while the Arbor Hills Nature Preserve has facilities for off-road cycling, hiking, walking, jogging, and other outdoor activities. A playground and restroom facilities are available and there are three pavilions that may be reserved for gatherings.

Complete Package for Successful Relocation

When the factors of:

- location,
- local economic strength,
- a good educational foundation,
- pleasant climate,
- and exceptional public facilities

... are factored into the resiliency with which North Texas has endured both the economic recession and the collapse of the real estate market, Plano's attractiveness as a place for singles and families to relocate can hardly be questioned.

A community that began in the 1840s with a sawmill, a gristmill, a store, and a few struggling settlers has evolved into one of the most economically stable suburbs of Dallas. Careful local planning and the prudent use of tax dollars and resources have allowed Plano to develop into a thriving small city where life is complimented, not dominated, by its larger urban neighbors. Few North Texas towns offer as much in terms of amenities and opportunity; altogether a solid and superior relocation choice.

Management Courses Online

If you're part of training team in an organization, you may have a range of courses you offer as part of an internal program. How much response do you get when you let people know about your courses? Could it be better?

It's a crucial question right now because training budgets are under scrutiny and organizations will be looking at their programs and asking whether all these courses are necessary. If the take - up isn't very good, there's a chance some courses may be cut ( also some training jobs! )

I often hear people say something like, " We'll let everyone know the course is running and see what response we get. "

This can mean different things. It could mean:

  • the course is listed in some internal training directory
  • the directory is sent out to people, maybe with a training calendar showing all the available courses and some dates
  • the program is on the HR or Training page of a website for people to find if they happen to look
  • a separate flyer for the course is sent out by hard copy or email
  • the information may be sent to everyone or just to certain people who will choose who to send on the course

Often, however the course is listed, there's precious little information given about it other than the title and a few lines describing the content. This is is nowhere near enough to get people's interest. As an independent trainer, I know I have to market my services to get people to buy them. But a lot of people in internal teams don't do enough to promote their courses. They don't always see the need. They just think they need to list the course with a few details and, if people are interested, they'll come.

It doesn't work like that, people still need persuading to give up their time and go on a course. So how do you promote a course successfully? Here's a very quick guide to marketing.

One - focus on the problems people are facing, the difficulties they have which the course is meant to help them with. In other words, what's the need that's given rise to the course?

Two - use these problems as your main " hook " to get people's attention. The description of the course should set out these problems so that people can identify with them.

Three - tell people how the course will solve these problems. What benefits will they get from attending, what will they learn, how will that help them?

Four - give the course an interesting name that reflects the benefit or the solution they're looking for.

Here's a brief example.

BEFORE.

A typical listing for a course might be like this:

Title: Time Management.

This is a 1 day course for all managers and will cover topics such as Delegation, Organising your work area, Making To Do lists, Handling emails."

AFTER.

Title: How To Get More Done In Your Day.

How often do you get to the end of a day and wonder where the time went? Do you find yourself constantly juggling several tasks at once and never actually finishing any of them? How many times do you set out in the morning with the best intentions but find that interruptions and distractions have thrown you off track before you even get to lunchtime?

Well, this workshop is just for you. It will help you to plan your day, deal with distractions and actually get things done. You'll learn how to:

  • write and use a To Do list the right way (most of them are useless and you'll find out why)
  • prioritize your work so that you can focus on the most important task
  • deal with interruptions and distractions without losing valuable time and wrecking your plan for the day

You get the idea.

It's not a question of using " hype " or over - promising, it's just a question of helping people see exactly what they'll get from attending. And that's what they need to persuade them to give up valuable time and go to a training course.

The other point is that people don't make a decision the first time they see something, they may need to be reminded several times before they respond.

So, if you really want to see the numbers go up on your courses, give some thought to the way you market them.

Project Manager Training

Training