Helpful Information Technology Training Courses
If you're part of training team in an organization, you may have a range of courses you offer as part of an internal program. How much response do you get when you let people know about your courses? Could it be better?
It's a crucial question right now because training budgets are under scrutiny and organizations will be looking at their programs and asking whether all these courses are necessary. If the take - up isn't very good, there's a chance some courses may be cut ( also some training jobs! )
I often hear people say something like, " We'll let everyone know the course is running and see what response we get. "
This can mean different things. It could mean:
- the course is listed in some internal training directory
- the directory is sent out to people, maybe with a training calendar showing all the available courses and some dates
- the program is on the HR or Training page of a website for people to find if they happen to look
- a separate flyer for the course is sent out by hard copy or email
- the information may be sent to everyone or just to certain people who will choose who to send on the course
Often, however the course is listed, there's precious little information given about it other than the title and a few lines describing the content. This is is nowhere near enough to get people's interest. As an independent trainer, I know I have to market my services to get people to buy them. But a lot of people in internal teams don't do enough to promote their courses. They don't always see the need. They just think they need to list the course with a few details and, if people are interested, they'll come.
It doesn't work like that, people still need persuading to give up their time and go on a course. So how do you promote a course successfully? Here's a very quick guide to marketing.
One - focus on the problems people are facing, the difficulties they have which the course is meant to help them with. In other words, what's the need that's given rise to the course?
Two - use these problems as your main " hook " to get people's attention. The description of the course should set out these problems so that people can identify with them.
Three - tell people how the course will solve these problems. What benefits will they get from attending, what will they learn, how will that help them?
Four - give the course an interesting name that reflects the benefit or the solution they're looking for.
Here's a brief example.
A typical listing for a course might be like this:
Title: Time Management.
This is a 1 day course for all managers and will cover topics such as Delegation, Organising your work area, Making To Do lists, Handling emails."
Title: How To Get More Done In Your Day.
How often do you get to the end of a day and wonder where the time went? Do you find yourself constantly juggling several tasks at once and never actually finishing any of them? How many times do you set out in the morning with the best intentions but find that interruptions and distractions have thrown you off track before you even get to lunchtime?
Well, this workshop is just for you. It will help you to plan your day, deal with distractions and actually get things done. You'll learn how to:
- write and use a To Do list the right way (most of them are useless and you'll find out why)
- prioritize your work so that you can focus on the most important task
- deal with interruptions and distractions without losing valuable time and wrecking your plan for the day
You get the idea.
It's not a question of using " hype " or over - promising, it's just a question of helping people see exactly what they'll get from attending. And that's what they need to persuade them to give up valuable time and go to a training course.
The other point is that people don't make a decision the first time they see something, they may need to be reminded several times before they respond.
So, if you really want to see the numbers go up on your courses, give some thought to the way you market them.
The market of the job has been changed all over the globe. Companies are now looking for those people who have done some special courses. The analytical courses that have been making a stride these days have been one of the best specialised courses in the business field. Not only a single individual is able to learn the course but the structure of the course has been designed in such a way that it working people can also take the advantage of the course. These courses can be done either in a regular basis class or in the free time on the internet through the process of distance learning. This course has been made in such a way that the students after completing the course will be picked up by the top companies in the world to maintain the analysis of business. Also through this course, one would come to know of the things that help in developing the business.
The initial knowledge
If you do not know the basics at the initial stage then it will create the problem in the later life. This theory has been abolished by the course instructors and the whole thing has been arranged in such a way that the course will give a new dimension to the students to look at the things in a new way. Here we will provide you with some of the tips regarding the finding of the Business analytics course institution.
If you are new to this type of courses then at the very first took the help of the internet. The internet will provide you with the list of the students and the faculty members and the name of the institutions where the course has been studied. But you have to make sure that which type, of course, are you looking for. This course can be made either on a regular basis in the provided institutions or can be done from the online distance institutions.
The regular basic course structure
The structure of the regular basic course has been designed in such a way that the young people can get to know the things in detailing. Classes of the Business analytics course have been taken by the professionals who have a name in the market. The whole structure of the course has been designed by them. They know which will help the students in the future and which not. The classes are also taken by them. After each and every class an interactive session has been provided by them so that the students can make the full use of the things that they have studied. In between the duration, there will be surprise test and examinations. This will help the students and the teachers to know about each other and the way each and every student perceive the session of the class.
The online distance course structure
The structure of the online education has been made in such a way that it could help the working people in providing education. The professionals who have been associated with the course knew that it has not been possible for the working people to do the class on a regular basis. They can only provide a single class and for that, the course is made totally different from the regular course. This course has been made in such a way that the people who are working in any organisation must get the time to go through the study materials. The professionals are there who will take the classes of these people through the internet. The teachers are there all round the clock and they will take the class according to the time that has been provided by the working people. In case of nay problem, a phone number is provided which runs 24X7.
The fees structure
The fees structure of the course has been designed in such a way that every single individual can afford it. One can also take the help of education loan to get admitted in this course.