Training - How to Get a Better Response to Your Internal Training Courses
If you're part of training team in an organization, you may have a range of courses you offer as part of an internal program. How much response do you get when you let people know about your courses? Could it be better?
It's a crucial question right now because training budgets are under scrutiny and organizations will be looking at their programs and asking whether all these courses are necessary. If the take - up isn't very good, there's a chance some courses may be cut ( also some training jobs! )
I often hear people say something like, " We'll let everyone know the course is running and see what response we get. "
This can mean different things. It could mean:
- the course is listed in some internal training directory
- the directory is sent out to people, maybe with a training calendar showing all the available courses and some dates
- the program is on the HR or Training page of a website for people to find if they happen to look
- a separate flyer for the course is sent out by hard copy or email
- the information may be sent to everyone or just to certain people who will choose who to send on the course
Often, however the course is listed, there's precious little information given about it other than the title and a few lines describing the content. This is is nowhere near enough to get people's interest. As an independent trainer, I know I have to market my services to get people to buy them. But a lot of people in internal teams don't do enough to promote their courses. They don't always see the need. They just think they need to list the course with a few details and, if people are interested, they'll come.
It doesn't work like that, people still need persuading to give up their time and go on a course. So how do you promote a course successfully? Here's a very quick guide to marketing.
One - focus on the problems people are facing, the difficulties they have which the course is meant to help them with. In other words, what's the need that's given rise to the course?
Two - use these problems as your main " hook " to get people's attention. The description of the course should set out these problems so that people can identify with them.
Three - tell people how the course will solve these problems. What benefits will they get from attending, what will they learn, how will that help them?
Four - give the course an interesting name that reflects the benefit or the solution they're looking for.
Here's a brief example.
A typical listing for a course might be like this:
Title: Time Management.
This is a 1 day course for all managers and will cover topics such as Delegation, Organising your work area, Making To Do lists, Handling emails."
Title: How To Get More Done In Your Day.
How often do you get to the end of a day and wonder where the time went? Do you find yourself constantly juggling several tasks at once and never actually finishing any of them? How many times do you set out in the morning with the best intentions but find that interruptions and distractions have thrown you off track before you even get to lunchtime?
Well, this workshop is just for you. It will help you to plan your day, deal with distractions and actually get things done. You'll learn how to:
- write and use a To Do list the right way (most of them are useless and you'll find out why)
- prioritize your work so that you can focus on the most important task
- deal with interruptions and distractions without losing valuable time and wrecking your plan for the day
You get the idea.
It's not a question of using " hype " or over - promising, it's just a question of helping people see exactly what they'll get from attending. And that's what they need to persuade them to give up valuable time and go to a training course.
The other point is that people don't make a decision the first time they see something, they may need to be reminded several times before they respond.
So, if you really want to see the numbers go up on your courses, give some thought to the way you market them.
As esthetician's job projects different aspects related to expanding arena of cosmetology. The job profile is an inclusive one. The schools, which train the budding estheticians, have a number of professionals skilled at providing service related to personalized care for skin appearance.
The most important and basic work provided by any esthetician is to cleanse skin from deep within and then gently message skin with facial care products. In addition, the professionals in this field earn expertise in a wider range of skin treatments. In a word, they pick up knowledge and undergo hands-on training to perform complete skin treatment customized to clients' personal requirements.
Esthetic schools are where you can learn everything required to be a skilled professional in this field. An expert and renowned esthetician does more than what meets our eyes. It is the age of personalized care and treatment. Therefore, the job also involves thorough discussion over what the clients want and/or their personal style, how to cover up body defects, fashion statement (both personal and in-trend) etc. All these sound very exciting. The job is indeed, a rewarding one.
Schools for Aspiring Estheticians
If you aspire to be a famous esthetician, you should think about joining one of good esthetician schools for professional training. These schools introduce you to different aspects of an esthetic's job. Everyone wishes to get healthy and radiant skin. Gorgeous hair and glamorous skin add to anyone's beauty. As a professional, you should take the responsibility of encouraging people to get healthy, nourished and vibrant skin.
Some schools also teach the students how to perform non-medical treatments on skin in order to magically change the appearance and personality of the clients. These schools also help the students to make an improvement on their communication skill. The course curriculum is designed in such a way that the students can improve themselves on both personal and professional level.
Opportunities are galore for a trained and experienced esthetician. The profession is related to dermatology by nature as you have to understand the skin type of your clients and provide personalized treatment to them. Once you undergo comprehensive training, you will be entitled to job interviews in different sectors including cruise lines, spas, medical offices, health clubs, resorts etc. Literally speaking, the options open to a qualified esthetician are unlimited.
These days, spas have become a part and parcel of resorts. Spas are also becoming a common find in boutique hotels and even malls as well as fitness centres. All these point out to a reality than demand for estheticians is now spiking up. The talented and trained professionals also have opportunities to work in other organizations like salons and skin care clinics. Some professionals also run their own clinics. As an expert esthetician, you also have an option to become personal skin consultant of silver screen stars, supermodels or celebrities.
If you seriously want to be an esthetic and join a school for that purpose, the first advice is to check out what they will offer. Instead of relying only on their official website, you should talk face to face with the authority in order to get all required details.