Training Strategy

Insurance School - Which Training Programs Are Best?

Manager Class

If you're part of training team in an organization, you may have a range of courses you offer as part of an internal program. How much response do you get when you let people know about your courses? Could it be better?

It's a crucial question right now because training budgets are under scrutiny and organizations will be looking at their programs and asking whether all these courses are necessary. If the take - up isn't very good, there's a chance some courses may be cut ( also some training jobs! )

I often hear people say something like, " We'll let everyone know the course is running and see what response we get. "

This can mean different things. It could mean:

  • the course is listed in some internal training directory
  • the directory is sent out to people, maybe with a training calendar showing all the available courses and some dates
  • the program is on the HR or Training page of a website for people to find if they happen to look
  • a separate flyer for the course is sent out by hard copy or email
  • the information may be sent to everyone or just to certain people who will choose who to send on the course

Often, however the course is listed, there's precious little information given about it other than the title and a few lines describing the content. This is is nowhere near enough to get people's interest. As an independent trainer, I know I have to market my services to get people to buy them. But a lot of people in internal teams don't do enough to promote their courses. They don't always see the need. They just think they need to list the course with a few details and, if people are interested, they'll come.

It doesn't work like that, people still need persuading to give up their time and go on a course. So how do you promote a course successfully? Here's a very quick guide to marketing.

One - focus on the problems people are facing, the difficulties they have which the course is meant to help them with. In other words, what's the need that's given rise to the course?

Two - use these problems as your main " hook " to get people's attention. The description of the course should set out these problems so that people can identify with them.

Three - tell people how the course will solve these problems. What benefits will they get from attending, what will they learn, how will that help them?

Four - give the course an interesting name that reflects the benefit or the solution they're looking for.

Here's a brief example.


A typical listing for a course might be like this:

Title: Time Management.

This is a 1 day course for all managers and will cover topics such as Delegation, Organising your work area, Making To Do lists, Handling emails."


Title: How To Get More Done In Your Day.

How often do you get to the end of a day and wonder where the time went? Do you find yourself constantly juggling several tasks at once and never actually finishing any of them? How many times do you set out in the morning with the best intentions but find that interruptions and distractions have thrown you off track before you even get to lunchtime?

Well, this workshop is just for you. It will help you to plan your day, deal with distractions and actually get things done. You'll learn how to:

  • write and use a To Do list the right way (most of them are useless and you'll find out why)
  • prioritize your work so that you can focus on the most important task
  • deal with interruptions and distractions without losing valuable time and wrecking your plan for the day

You get the idea.

It's not a question of using " hype " or over - promising, it's just a question of helping people see exactly what they'll get from attending. And that's what they need to persuade them to give up valuable time and go to a training course.

The other point is that people don't make a decision the first time they see something, they may need to be reminded several times before they respond.

So, if you really want to see the numbers go up on your courses, give some thought to the way you market them.

Manager Training Programs

The market of the job has been changed all over the globe. Companies are now looking for those people who have done some special courses. The analytical courses that have been making a stride these days have been one of the best specialised courses in the business field. Not only a single individual is able to learn the course but the structure of the course has been designed in such a way that it working people can also take the advantage of the course. These courses can be done either in a regular basis class or in the free time on the internet through the process of distance learning. This course has been made in such a way that the students after completing the course will be picked up by the top companies in the world to maintain the analysis of business. Also through this course, one would come to know of the things that help in developing the business.

The initial knowledge

If you do not know the basics at the initial stage then it will create the problem in the later life. This theory has been abolished by the course instructors and the whole thing has been arranged in such a way that the course will give a new dimension to the students to look at the things in a new way. Here we will provide you with some of the tips regarding the finding of the Business analytics course institution.

If you are new to this type of courses then at the very first took the help of the internet. The internet will provide you with the list of the students and the faculty members and the name of the institutions where the course has been studied. But you have to make sure that which type, of course, are you looking for. This course can be made either on a regular basis in the provided institutions or can be done from the online distance institutions.

The regular basic course structure

The structure of the regular basic course has been designed in such a way that the young people can get to know the things in detailing. Classes of the Business analytics course have been taken by the professionals who have a name in the market. The whole structure of the course has been designed by them. They know which will help the students in the future and which not. The classes are also taken by them. After each and every class an interactive session has been provided by them so that the students can make the full use of the things that they have studied. In between the duration, there will be surprise test and examinations. This will help the students and the teachers to know about each other and the way each and every student perceive the session of the class.

The online distance course structure

The structure of the online education has been made in such a way that it could help the working people in providing education. The professionals who have been associated with the course knew that it has not been possible for the working people to do the class on a regular basis. They can only provide a single class and for that, the course is made totally different from the regular course. This course has been made in such a way that the people who are working in any organisation must get the time to go through the study materials. The professionals are there who will take the classes of these people through the internet. The teachers are there all round the clock and they will take the class according to the time that has been provided by the working people. In case of nay problem, a phone number is provided which runs 24X7.

The fees structure

The fees structure of the course has been designed in such a way that every single individual can afford it. One can also take the help of education loan to get admitted in this course.

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Training Strategy

IT Training Courses - A Necessity in Todays IT Job Market

Management Training Courses

The Cooper Institute (CI) was founded by the guy who wrote the book "Aerobics" in 1968 and started the whole world on this fitness craze. Since most of us are too young to remember a time before physical fitness was a common factor in our lives, it's interesting to see how much Dr. Cooper's book changed the way we live.

CI is located in Texas and runs many of their education courses in Dallas. If you're not local to Dallas (or willing to take a vacation), then their education programs may be of little help for you. Even their DVD course has a 'hands on' component that's given for a day and a half at their Dallas headquarters.

The Cooper Institute Personal Trainer Certification, also known as "CI-CPT" is accredited by the National Commission for Certifying Agencies (NCCA). Therefore it qualifies as one of our premier certifications around. It's accreditation is relatively recent, however that isn't a negative at all. The NCCA takes so long to permit new members, it's a very positive sign that CI has made it through the tough process.

Certifications Available
For our purposes, we're interested in the CI-CPT designation...or the Cooper Institute Certified Personal Trainer certification. (This use to be known as the CI-PTr, in case you see old references, it's the same thing.)

The eligibility isn't too difficult. You must be 18 years old, like all the others. You must have your CPR training from a trusted organization. By trusted, they mean American Red Cross. Online Certifications are given the standard "Not Accepted, No Exceptions" answer; so don't even try to use that as your entry pass!

Guess what, that's it! Really. As you noticed, you do NOT need to pass one of their classes in order to take the exam. Which is a nice deal compared to a few of the certifications that want you to pay them for classes and materials you may not need just to be eligible to sit for the exam.

Well, the one problem with the exam is its only given in Dallas, TX. So if you aren't going to be in Dallas on your exam date (which is around twice a month), you aren't going to be Cooper Institute Certified.

Which is really too bad, as the CI Certification is a good certification that's well respected in the area and slowly getting more popular around the country. Until they start to branch out (if they even intend to...), it'll probably be more of a regionally recognized certification. That doesn't mean that walking into a gym with a CI-CPT certification will be a negative, but you should be prepared to describe what CI is and have a reference for them to check out.

Disregarding the travel cost if you are out of town (they do have a hotel at the Institute!), the certification isn't prohibitively expensive. To take the exam it costs $250 to sit for the exam. You can even register 48 hours before the exam. (It's given twice a month and the dates are known for about a year out)

The retake fee is a tad bit less, $195 to retake the exam again. You get a year to retake the exam at that rate. I don't believe there is a minimum wait period...other than the 2+ week wait between exams.

There are two 'workshops' that Cooper Institute offers, both are non-mandatory to sit for the exam, but very helpful in preparation for the exam.

Personal Training Education Workshop

Personal Training DVD with Live Training

They both cost over $500 and you have to be in Dallas to participate.

The CI-CPT certification is valid for three years from when you pass the test. That's a good period of time, since most are for 2 years.

Like all NCCA accredited certifications, the Cooper Institute requires mandatory Continuing Education Credits before you can renew after the three year certification. They expect their certificate holders to stay current with at least 30 hours of the new information in the industry.

To make sure you take all the right courses, they suggest you check their website (


Renewal isn't really that difficult. Here's what you need to do:

1. Complete a Renewal Form

2. Pay the Renewal Fee ($62.50, with an extra $50 if you need to extend an extra 6 months to get all your CEC's completed)

3. Submit proof of your minimum 30 hours of continual education over the last 3 years.

That's it! It's really not too bad with no ridiculous requirements or anything that is just a sham payment back to Certification Company like a few organizations do.

Acceptance / Popularity
The popularity and value of the CI-CPT is much greater in the Dallas / Texas area than in, say, Maine. It's seen as a regional certification, not because it's worse than an ACE or NCSF, but because it's just locally administered and therefore harder to find outside of the immediate area.

In the Texas region, there are few better certifications than the CI. It's very well respected in the area and has a TON of resources for local trainers. In fact, it's a fantastic set up for the Texas area, such that I wish I had that type of support in my area from my organizations.

Until CI starts to branch outside of its immediate area, it's going to be a limited option for the most of us. However, if you're in the area, I think you should definitely check it out. Keep in mind the entire experience - not just the exam - and support network they have in the Dallas area. You may find it is your best option by far.

Business Management Training

As most people know, a health care related career is some of the most important work a person can do. Whether a doctor, a nurse, or a pharmacist or pharmacy technician, health care workers strive to keep people healthy. And what could be more important than that?

For those looking into a health care career, the position of Pharmacy Technician may appeal to you. Depending on the workplace, a Pharmacy Technician has a variety of duties and responsibilities, from counting out pills to corresponding with customers, and each duty is important. Even routine tasks, such as labeling bottles, can be of life-or-death importance-- as, of course, it's imperative that patients are given the correct medications in the correct doses.

The hourly earnings of a Pharmacy Technician also vary from workplace to workplace. Pharmacy Techs who earn the most generally work in hospitals, where they earn an average of $13 hourly. The lowest-earning Pharmacy Technicians work in health or personal care stores, with about a $10.50 hourly wage. Obviously, where you choose to work as a Pharmacy Technician matters. And because hospitals and other highly specialized locations pay best, they also look for the best Technicians-- that is, Pharmacy Techs with certification.

Training to Be a Pharmacy Technician

While some smaller drug stores, etc., simply provide on-the-job training to untrained Pharmacy Technicians, most higher-paying locations look for Pharmacy Technicians with formal training and certification. To obtain this, most aspiring Pharmacy Techs attend online or classroom training courses. When choosing a Pharmacy Tech course, there are several things to keep in mind, such as length of course, depth of subject matter, and quality of the course (accreditation).

How Long Will it Take?

Most Pharmacy Technician training courses run from about six months to a year, depending on the course. In that time, you will learn the skills required to operate a pharmacy, follow correct pharmaceutical procedures, provide the correct drug dosages, and assist the pharmacist in administrative tasks. This course also helps to prepare you for your PTCB (Pharmacy Technician Certification Board) exam or ExCPT (Exam for the Certification of Pharmacy Technicians).

While there are very few current federal and state laws governing the need for Pharmacy Tech certification, having a PTCB or ExCPT certification is becoming the standard. Passing one or more of these examinations is of key importance.

What if I Need to Finish Faster?

If you don't have the six months to a year it takes to complete a Pharmacy Tech training course, there are several options available. As the certification is more important to potential employers than the formal training, you can choose to focus your time on studying for the test. You can do this either by studying the test materials, or taking one of the variety of short "crash course" cramming sessions offered by some schools. Most of these courses are from a few hours to several days, and are designed to give you all the information you need to pass you PTCB or ExCPT exams.

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